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A straightforward, non-technical guide to the next major marketing tool Artificial Intelligence for Marketing presents a tightly-focused introduction to machine learning, written specifically for marketing professionals. This book will not teach you to be a data scientist—but it does explain how Artificial Intelligence and Machine Learning will revolutionize your company's marketing strategy, and teach you how to use it most effectively. Data and analytics have become table stakes in modern marketing, but the field is ever-evolving with data scientists continually developing new algorithms—where does that leave you? How can marketers use the latest data science developments to their advantage? This book walks you through the «need-to-know» aspects of Artificial Intelligence, including natural language processing, speech recognition, and the power of Machine Learning to show you how to make the most of this technology in a practical, tactical way. Simple illustrations clarify complex concepts, and case studies show how real-world companies are taking the next leap forward. Straightforward, pragmatic, and with no math required, this book will help you: Speak intelligently about Artificial Intelligence and its advantages in marketing Understand how marketers without a Data Science degree can make use of machine learning technology Collaborate with data scientists as a subject matter expert to help develop focused-use applications Help your company gain a competitive advantage by leveraging leading-edge technology in marketing Marketing and data science are two fast-moving, turbulent spheres that often intersect; that intersection is where marketing professionals pick up the tools and methods to move their company forward. Artificial Intelligence and Machine Learning provide a data-driven basis for more robust and intensely-targeted marketing strategies—and companies that effectively utilize these latest tools will reap the benefit in the marketplace. Artificial Intelligence for Marketing provides a nontechnical crash course to help you stay ahead of the curve.
Chris Baggott Email Marketing By the Numbers. How to Use the World's Greatest Marketing Tool to Take Any Organization to the Next Level chris baggott email marketing by the numbers how to use the world s greatest marketing tool to take any organization to the next level
Tom Corson-Knowles Email Marketing Mastery. The Step-By-Step System for Building an Email List of Raving Fans Who Buy From You and Share Your Message chris baggott email marketing by the numbers how to use the world s greatest marketing tool to take any organization to the next level
W. John Hayes A Crash Course in Email Marketing for Small and Medium-sized Businesses chris baggott email marketing by the numbers how to use the world s greatest marketing tool to take any organization to the next level
Tim Shek Email Marketing. A Step-by-Step System to Build Passive Income Using Email Marketing chris baggott email marketing by the numbers how to use the world s greatest marketing tool to take any organization to the next level
Jeff Hasen Mobilized Marketing. How to Drive Sales, Engagement, and Loyalty Through Mobile Devices chris baggott email marketing by the numbers how to use the world s greatest marketing tool to take any organization to the next level
Kerry Smith Experiential Marketing. Secrets, Strategies, and Success Stories from the World's Greatest Brands chris baggott email marketing by the numbers how to use the world s greatest marketing tool to take any organization to the next level
Eric Groves The Constant Contact Guide to Email Marketing chris baggott email marketing by the numbers how to use the world s greatest marketing tool to take any organization to the next level
Jesse Walter Overnight Marketing Transformation chris baggott email marketing by the numbers how to use the world s greatest marketing tool to take any organization to the next level
Jim Sterne Artificial Intelligence for Marketing. Practical Applications chris baggott email marketing by the numbers how to use the world s greatest marketing tool to take any organization to the next level
Karen Mishra, Molly Garris A Beginner's Guide to Mobile Marketing chris baggott email marketing by the numbers how to use the world s greatest marketing tool to take any organization to the next level
Scott Brinker Hacking Marketing. Agile Practices to Make Marketing Smarter, Faster, and More Innovative chris baggott email marketing by the numbers how to use the world s greatest marketing tool to take any organization to the next level
Dave Walters Behavioral Marketing. Delivering Personalized Experiences At Scale chris baggott email marketing by the numbers how to use the world s greatest marketing tool to take any organization to the next level
Mark Pollard Salesforce Marketing Cloud For Dummies chris baggott email marketing by the numbers how to use the world s greatest marketing tool to take any organization to the next level
Omer Artun Predictive Marketing. Easy Ways Every Marketer Can Use Customer Analytics and Big Data chris baggott email marketing by the numbers how to use the world s greatest marketing tool to take any organization to the next level
Mark Jeffery Data-Driven Marketing. The 15 Metrics Everyone in Marketing Should Know chris baggott email marketing by the numbers how to use the world s greatest marketing tool to take any organization to the next level
Kenneth Le Meunier-FitzHugh, Leslie Caroline Le Meunier-FitzHugh Creating Effective Sales and Marketing Relationships chris baggott email marketing by the numbers how to use the world s greatest marketing tool to take any organization to the next level
Kipp Bodnar The B2B Social Media Book. Become a Marketing Superstar by Generating Leads with Blogging, LinkedIn, Twitter, Facebook, Email, and More chris baggott email marketing by the numbers how to use the world s greatest marketing tool to take any organization to the next level


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