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Provides an international and management perspective on the field of corporate communication Corporate communication plays an important role in higher-level management to help build and preserve a company’s reputation. This intangible yet valuable asset determines the net worth of a company and affects the success of its operations. Corporate Communication: An International and Management Perspective introduces readers to the broad environment of the modern extended organization and provides an understanding of the globalization process. It describes how economic, political, and cultural features of a country affect company decisions and communication and discusses various communication disciplines and practices that are employed in programs and campaigns. This book addresses the key management issues of sustainability and technology and innovation. It also emphasizes the importance of why corporate communication must be seen as a management function and not restricted to a communication process. Presented in five parts, Corporate Communication offers comprehensive chapters covering: The Domain of Corporate Communication; Strategic Application of Communication Practices; International Perspective; Key Management Issues of Sustainability and Technology; and Corporate Communication Contribution to Management. The foundation of Corporate Communication is public relations but also included is the entire range of communication practices and the contribution to management decision making. Conceptualizes corporate communication as a strategic management function which helps management recognize, adjust to, and construct policy related to global issues Emphasizes the critical role that corporate communication plays in making corporate decisions and behaviors more socially responsible and sustainable Demonstrates how corporate communication draws on public affairs, marketing and social media in its strategic planning Emphasizes the critical importance of relationships to corporations and their effect on reputation Provides numerous examples of cases of global problems and how corporations have responded to them Corporate Communication is intended for upper-level undergraduate and graduate students in schools of communication and schools of business and management who want to extend their competence to the global arena and to combine the various communication practices to design strategic programs and campaigns. Course titles include corporate communication, international public relations, corporate public affairs, global marketing communication, global corporate communication, and social media.
Ralph Ward D. Saving the Corporate Board. Why Boards Fail and How to Fix Them ralph ward d saving the corporate board why boards fail and how to fix them
Schwartz Donald Corporate Boards. Managers of Risk, Sources of Risk ralph ward d saving the corporate board why boards fail and how to fix them
Brian Lechem Chairman of the Board. A Practical Guide ralph ward d saving the corporate board why boards fail and how to fix them
Caroline Oliver Corporate Boards That Create Value. Governing Company Performance from the Boardroom ralph ward d saving the corporate board why boards fail and how to fix them
Elizabeth Day How to Fail: Everything I’ve Ever Learned From Things Going Wrong ralph ward d saving the corporate board why boards fail and how to fix them
Stephen Block R. Why Nonprofits Fail. Overcoming Founder's Syndrome, Fundphobia and Other Obstacles to Success ralph ward d saving the corporate board why boards fail and how to fix them
Siimon Reynolds Why People Fail. The 16 Obstacles to Success and How You Can Overcome Them ralph ward d saving the corporate board why boards fail and how to fix them
Ram Charan Boards That Deliver. Advancing Corporate Governance From Compliance to Competitive Advantage ralph ward d saving the corporate board why boards fail and how to fix them
Richard Steinberg M. Governance, Risk Management, and Compliance. It Can't Happen to Us--Avoiding Corporate Disaster While Driving Success ralph ward d saving the corporate board why boards fail and how to fix them
Gerald S. Martin Capital Structure and Corporate Financing Decisions. Theory, Evidence, and Practice ralph ward d saving the corporate board why boards fail and how to fix them
José Hernandez R. Broken Business. Seven Steps to Reform Good Companies Gone Bad ralph ward d saving the corporate board why boards fail and how to fix them
Michael Young R. Financial Fraud Prevention and Detection. Governance and Effective Practices ralph ward d saving the corporate board why boards fail and how to fix them
Jay Conger A. Boardroom Realities. Building Leaders Across Your Board ralph ward d saving the corporate board why boards fail and how to fix them
Curt Weeden Smart Giving Is Good Business. How Corporate Philanthropy Can Benefit Your Company and Society ralph ward d saving the corporate board why boards fail and how to fix them
Otto Lerbinger Corporate Communication. An International and Management Perspective ralph ward d saving the corporate board why boards fail and how to fix them
Dave Anderson How to Lead by The Book. Proverbs, Parables, and Principles to Tackle Your Toughest Business Challenges ralph ward d saving the corporate board why boards fail and how to fix them
Donna Kennedy-Glans Corporate Integrity. A Toolkit for Managing Beyond Compliance ralph ward d saving the corporate board why boards fail and how to fix them


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